Marketing Education

Grade Level: 10-12
Course Description: This course is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. The course, which focuses on the National Curriculum Framework and National Marketing Education Standards, emphasizes the foundations of business, management, and entrepreneurship; economics; professional development; and communication and interpersonal skills. Included in these foundations are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management, and product/service management. Skills in communications, mathematics, and psychology are reinforced in this course. Work-based learning strategies appropriate for this course include job shadowing, paid/unpaid internships, school-based enterprises, field trips, and/or cooperative education. Marketing simulations, projects, teamwork, and DECA activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Grade Level: 11-12
Prerequisite:  Marketing
Course Description: This course is designed to continue the foundations covered in 6621 Marketing. Topics of study include recruiting, hiring, training, and evaluating employees; information management; purchasing; pricing; ethics; sales management; and financing. Skills in math, human relations, communications, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include school-based enterprises, cooperative education, paid/unpaid internships, and apprenticeships. Marketing simulations, projects, teamwork, and DECA activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Honors available at LNHS only
Grade Level: 10-12
Course Description: This course is designed for students interested in sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing, and naming rights; business foundation; concessions and on-site merchandising; economic foundation; promotion; safety and security; and human relations. Skills in communications, human relations, psychology, and mathematics are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education paid/unpaid internships, and school-based enterprises. Marketing simulations, projects, teamwork, and DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Grade Level: 10-12
Prerequisite:  Sports and Entertainment Marketing I
Course Description: This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education paid/unpaid internships, and school-based enterprises. Marketing simulations, projects, teamwork, and DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Grade Level:   11-12
Prerequisite:  MM51, MH31 or BF10
Course Description:  In this course, students acquire understanding of the economic impact and marketing strategies for hospitality and tourism destinations. Emphasis is on destination complexity, customer relations, economics, legal and ethical responsibilities, safety and security, and tourism promotion. English, language arts, mathematics, social studies and technology are reinforced.

Grade Level: 12
Prerequisite:  Students eligible to take this course after completion of a Level 2 course within any pathway.
Course Description: This culminating course is for seniors who are career-focused in a health or medical career. The three parts of the course include a research paper, a product, and a presentation. Students demonstrate their abilities to use content and apply knowledge to real-world situations in a selected career. In addition, they will also demonstrate their abilities to write, speak, apply knowledge, problem solve, and use life skills such as time management and organization. Students work under the guidance of a teacher-facilitator in collaboration with community members, business representatives, and other school-based personnel.  DECA membership provides avenues for applying leadership skills, reinforcing writing and speaking skills, and participating in volunteer activities.